Don’t just use the default game art and a number in your thumbnails. BAD: An extraordinary lazy thumbnail, featuring nothing BUT the title. Now imagine how this thumbnail would look like if it had the full title and the fortnite logo in there as well. GOOD: A part of the title is being paraphrased in the thumbnail. It may be useful to paraphrase a few words from the title in the thumbnail if those words on their own are attention-grabbing, but entire titles generally aren’t attention-grabbing, especially not if they’re search engine optimized. There really is no need to repeat it, especially not word for word. Your thumbnail and title are always being shown together. So with that in mind, here’s some things I often see which really don’t work at all, and some tips on how to improve them: Don’t repeat the title in the thumbnail Your video can be the best video ever made, but if it has an uninteresting thumbnail, nobody will watch it. Thumbnails, Titles and descriptions together work like a poster: The thumbnail there to grab your attention with its visuals first and foremost, the title is there to be interesting and to tell you what that attention-seeking visual is about, and the description contains useful information – on a poster, it’d be where and when the event happens, on a video, it typically is important links or additional clarification to the title. So, I wrote this guide to help you with them. When browsing YouTube, I find that a lot of good content has kinda mediocre thumbnails, and more often than not, gets very few views as a result of it.
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